Use AI To Drive Marketing Effectiveness
We help marketing teams to optimize marketing productivity and ROI by leveraging the latest AI marketing tools
Benefits Of Integrating AI Into Marketing
Content Production
Automate content production to reduce creative and production costs
Accelerate Speed to Market
Reduce time to design & launch marketing programs
Hyper Personalization
Personalize communications at scale to drive up conversion
Customer Insights
Discover deep insights in customer profiles, behaviour and needs
Predictive Analytics
Forecast churn, LTV, and ROI before campaigns launch
Re-imagine Marketing Team
Reallocate team from repetitive tasks to value added activities
SEO
Automate SEO and drive up discoverability
Sentiment Analysis
Automate assessment of customer feedback, reviews, and social media mentions
Conversion
Increase conversion rates on traffic generated
Despite the promise of AI, marketeers are struggling to adopt AI in their marketing programs due to lack of AI literacy on how to deliver quantifiable benefits, responsibly, leveraging the latest AI tools.
Our Method
3 Steps To Realize AI Marketing Benefits
Step 1
AI Marketing Essentials
Run a bespoke workshop to share recent AI marketing trends, demo leading AI tools and align on best practice AI policy frameworks, and governance. The workshop will inspire the team on the next phase of plan development.
Step 2
AI Plan Development
In this phase, we will align on the key goals and measurements of success and identify, map and prioritize key marketing usage cases to pilot based on operational feasibility, financial and marketing ROI.
Step 3
AI Pilot & Scale
Identify candidate AI tools to pilot on priority usage cases. Support your team in defining the piloting approach and in pilot deployment to ensure results can be measured and are scale-able.
Our Approach
Inspire
We will fast track learning in AI marketing landscape, recent trends benefits and risks of AI adoption
Strategy
We help you identify processes and usage cases that can be integrated with AI
Business Case
We will support you quantifying business benefits of AI integration to validate benefits realization
AI Tools
We guide you to the relevant AI tools that can be deployed
AI Policies
We provide advice on AI policies to ensure you protect your data, values and reputation
Piloting
We will support you piloting AI tools and proving business benefits
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Our Insights
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Best of Both Worlds - Product & MarketingFrom past roles, I've learned how to build products that consumers actually want and then understand what strategic marketing levers to get it into their hands quickly.
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Multi Industry & International ExperienceI have worked across Europe, US and Middle East and across many industry sectors both in line management roles and as a consultant, so I bring a wealth of best practice not limited to one single industry
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Strategic Yet Hands OnI pride myself in being to understand and define the big picture and strategy but being also able to dive into the detail, roll my sleeves up and do the execution
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Grounded In PragmatismI have significant line management experience in product and marketing roles and can therefore put myself in the shoes of the client and pragmatically help to make things happen vs offering ethereal advice typically offered by other consultancies.
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Focus On Impact And ResultsMy whole career is based on making an impact whether that be to the bottom line, sales, or team performance. I bring that focus on impact to my clients to ensure benefits are realized and quantified.
David Pagliari
